Managing on-air ad inventory in broadcast television
Bollapragada, Srinivas; Mallik, Suman
- 期刊名称IIE Transactions
- 作者Bollapragada, Srinivas; Mallik, Suman
- 卷第40卷
- 期第12期
- 印刷ISSN0740-817X
- 电子ISSN1545-8830
- 文件大小229.04KB
- 发表时间2008-10-17
- DOI10.1080/07408170802323026
- 页码1107-1123