The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice

• 作者Luis Filipe Lages; Andrew Lancastre; Carmen Lages
• 卷第37卷
• 期第6期
• 印刷ISSN0019-8501
• 文件大小375.09KB
• 发表时间2008
• DOI10.1016/j.indmarman.2007.05.008
• 页码686-697