The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention
- 期刊名称Recherche et Applications en Marketing (English Edition)
- 作者Collange, V.
- 卷第23卷
- 期第2期
- 电子ISSN2051-5707
- 文件大小118.37KB
- 发表时间2008-06-01
- DOI10.1177/205157070802300201
- 页码1-18
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