Identity Congruency Effects on Donations
- 期刊名称Journal of Marketing Research
- 作者Shang, Jen; Reed, Americus; Croson, Rachel
- 卷第45卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小286.28KB
- 发表时间2008-06
- DOI10.1509/jmkr.45.3.351
- 页码351-361
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