Identity Congruency Effects on Donations
- 期刊名称Journal of Marketing Research
- 作者Jen Shang, Americus Reed II and Rachel Croson
- 卷第45卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小1978.53KB
- 发表时间2008-06
- DOI10.2307/30162536
- 页码351-361
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