The role of WWW sites in delivering brand's value: the user-based evaluation
- 期刊名称International Journal of Electronic Marketing and Retailing
- 作者Breite, Rainer; Koskinen, Kaj U.
- 卷第2卷
- 期第1期
- 印刷ISSN1741-1025
- 电子ISSN1741-1033
- 文件大小525.96KB
- 发表时间2008
- DOI10.1504/ijemr.2008.016816
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