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Can Brand Reputation Improve the Odds of Being Reviewed On-Line?

Can Brand Reputation Improve the Odds of Being Reviewed On-Line?

Naveen Amblee and Tung Bui
  • 期刊名称International Journal of Electronic Commerce
  • 作者Naveen Amblee and Tung Bui
  • 卷第12卷
  • 期第3期
  • 印刷ISSN1086-4415
  • 文件大小1556.08KB
  • 发表时间2008
  • DOI10.2307/27751258
  • 页码11-28
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