Affective Responses to Images in Print Advertising: Affect Integration in a Simultaneous Presentation Context
- 期刊名称Journal of Advertising
- 作者Rafi M. M. I. Chowdhury, G. Douglas Olsen and John W. Pracejus
- 卷第37卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小1748.48KB
- 发表时间2008
- DOI10.2307/20460851
- 页码7-18
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