Advertising Creativity Matters
- 期刊名称Journal of Advertising Research
- 作者Dahlén, Micael; Rosengren, Sara; Törn, Fredrik
- 卷第48卷
- 期第3期
- 印刷ISSN0021-8499
- 文件大小102.27KB
- 发表时间2008-09
- DOI10.2501/S002184990808046X
- 页码392-403
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