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Reversing the Logic: The Path to Profitability through Relationship Marketing

Reversing the Logic: The Path to Profitability through Relationship Marketing

V. Kumar; Ilaria Dalla Pozza; J. Andrew Petersen; Denish Shah

作者V. Kumar; Ilaria Dalla Pozza; J. Andrew Petersen; Denish Shah
卷第23卷
期第2期
印刷ISSN1094-9968
电子ISSN1520-6653
文件大小898.48KB
发表时间2009
DOI10.1016/j.intmar.2009.02.003
页码147-156

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