Building the Charity Brand Community
- 期刊名称Journal of Nonprofit & Public Sector Marketing
- 作者Hassay, Derek N.; Peloza, John
- 卷第21卷
- 期第1期
- 印刷ISSN1049-5142
- 电子ISSN1540-6997
- 文件大小290.70KB
- 发表时间2009-01
- DOI10.1080/10495140802111927
- 页码24-55
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