Niche firms and marketing strategy
- 期刊名称European Journal of Marketing
- 作者Toften, Kjell; Hammervoll, Trond
- 卷第43卷
- 印刷ISSN0309-0566
- 文件大小91.06KB
- 发表时间2009-11-13
- DOI10.1108/03090560910989948
- 页码1378-1391
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