Integrated marketing communications
Papasolomou, Ioanna; Navarro, Angeles; Sicilia, Maria; Delgado‐Ballester, Elena
- 期刊名称EuroMed Journal of Business
- 作者Papasolomou, Ioanna; Navarro, Angeles; Sicilia, Maria; Delgado‐Ballester, Elena
- 卷第4卷
- 期第3期
- 印刷ISSN1450-2194
- 文件大小351.41KB
- 发表时间2009-09-18
- DOI10.1108/14502190910992666
- 页码223-236