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Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Success

Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Success

Llamas-Alonso, María Rosa; Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; Dawson, John
  • 期刊名称Journal of Marketing Channels
  • 作者Llamas-Alonso, María Rosa; Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; Dawson, John
  • 卷第16卷
  • 期第1期
  • 印刷ISSN1046-669X
  • 电子ISSN1540-7039
  • 文件大小228.22KB
  • 发表时间2009-01
  • DOI10.1080/10466690802147896
  • 页码1-41
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