The implications of lean operations for sales strategy: from sales-force to marketing-force
- 期刊名称Journal of Strategic Marketing
- 作者Piercy, Niall; Rich, Nick
- 卷第17卷
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小319.97KB
- 发表时间2009-06
- DOI10.1080/09652540903064738
- 页码237-255
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