International marketing adaptation versus standardisation of multinational companies

• 期刊名称International Marketing Review
• 作者Paliwoda, Stanley J.; Vrontis, Demetris; Thrassou, Alkis; Lamprianou, Iasonas
• 卷第26卷
• 印刷ISSN0265-1335
• 文件大小316.53KB
• 发表时间2009-07-17
• DOI10.1108/02651330910971995
• 页码477-500