Product Innovations, Advertising, and Stock Returns
- 期刊名称Journal of Marketing
- 作者Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M
- 卷第73卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小354.18KB
- 发表时间2009-01
- DOI10.1509/jmkg.73.1.24
- 页码24-43
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