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The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, Alastair
  • 期刊名称Journal of Brand Management
  • 作者Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, Alastair
  • 卷第16卷
  • 期第4期
  • 印刷ISSN1350-231X
  • 电子ISSN1479-1803
  • 文件大小137.15KB
  • 发表时间2009-12
  • DOI10.1057/palgrave.bm.2550093
  • 页码234-247
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