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The Effects of Homosexual Imagery in Advertisements on Brand Perception and Purchase Intention

The Effects of Homosexual Imagery in Advertisements on Brand Perception and Purchase Intention

Hooten, Mary Ann; Noeva, Kristina; Hammonds, Frank
  • 期刊名称Social Behavior and Personality: an international journal
  • 作者Hooten, Mary Ann; Noeva, Kristina; Hammonds, Frank
  • 卷第37卷
  • 期第9期
  • 印刷ISSN0301-2212
  • 文件大小365.95KB
  • 发表时间2009-10-01
  • DOI10.2224/sbp.2009.37.9.1231
  • 页码1231-1238
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