Is branding creating shareholder wealth for banks?
- 期刊名称International Journal of Bank Marketing
- 作者Ohnemus, Lars
- 卷第27卷
- 期第3期
- 印刷ISSN0265-2323
- 文件大小221.10KB
- 发表时间2009-04-10
- DOI10.1108/02652320910950187
- 页码186-201
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