Effects of displacement–reinforcement between traditional media, PC internet and mobile internet
- 期刊名称International Journal of Advertising
- 作者Okazaki, Shintaro; Hirose, Morikazu
- 卷第28卷
- 期第1期
- 印刷ISSN0265-0487
- 电子ISSN1759-3948
- 文件大小361.12KB
- 发表时间2009-01
- DOI10.2501/S026504870909043X
- 页码77-104
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