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Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

Liu, Yuping; Yang, Rong

期刊名称Journal of Marketing
作者Liu, Yuping; Yang, Rong
卷第73卷
期第1期
印刷ISSN0022-2429
电子ISSN1547-7185
文件大小118.12KB
发表时间2009-01
DOI10.1509/jmkg.73.1.093
页码93-108

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