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Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

Kronrod, Ann; Grinstein, Amir; Wathieu, Luc

期刊名称SSRN Electronic Journal
作者Kronrod, Ann; Grinstein, Amir; Wathieu, Luc
电子ISSN1556-5068
文件大小355.96KB
发表时间2009
DOI10.2139/ssrn.1523259

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