Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Rajan Varadarajan; Raji Srinivasan; Gautham Gopal Vadakkepatt; Manjit S. Yadav; Paul A. Pavlou; Sandeep Krishnamurthy; Tom Krause

作者Rajan Varadarajan; Raji Srinivasan; Gautham Gopal Vadakkepatt; Manjit S. Yadav; Paul A. Pavlou; Sandeep Krishnamurthy; Tom Krause
卷第24卷
期第2期
印刷ISSN1094-9968
电子ISSN1520-6653
文件大小627.02KB
发表时间2010
DOI10.1016/j.intmar.2010.02.004
页码96-110

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