Brand morphing across Wal-Mart customer segments
- 作者Bill Merrilees; Dale Miller
- 卷第63卷
- 期第11期
- 印刷ISSN0148-2963
- 文件大小169.87KB
- 发表时间2010
- DOI10.1016/j.jbusres.2009.10.008
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