The effect of individualism on private brand perception: a cross‐cultural investigation
- 期刊名称Journal of Consumer Marketing
- 作者Tifferet, Sigal; Herstein, Ram
- 卷第27卷
- 期第4期
- 印刷ISSN0736-3761
- 文件大小181.97KB
- 发表时间2010-06-29
- DOI10.1108/07363761011052350
- 页码313-323
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