Managing i‐branding to create brand equity
- 期刊名称European Journal of Marketing
- 作者Simmons, Geoff; Thomas, Brychan; Truong, Yann
- 卷第44卷
- 印刷ISSN0309-0566
- 文件大小200.00KB
- 发表时间2010-09-21
- DOI10.1108/03090561011062835
- 页码1260-1285
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