![[Springer Proceedings in Business and Economics] Economy, Finance and Business in Southeastern and Central Europe || Marketing Expansion Strategies in Multinational Marketing: The Role of e-Business]()
[Springer Proceedings in Business and Economics] Economy, Finance and Business in Southeastern and Central Europe || Marketing Expansion Strategies in Multinational Marketing: The Role of e-BusinessKarasavvoglou, Anastasios; Goić, Srećko; Polychronidou, Persefoni; Delias, Pavlos · 2018