It's Just a Joke
- 期刊名称Journal of Advertising
- 作者Gulas, Charles S.; McKeage, Kim K.; Weinberger, Marc G.
- 卷第39卷
- 期第4期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小425.88KB
- 发表时间2010-12
- DOI10.2753/JOA0091-3367390408
- 页码109-120
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