Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials
- 期刊名称Journal of International Consumer Marketing
- 作者Villegas, Jorge; Lemanski, Jennifer; Valdéz, Carlos
- 卷第22卷
- 期第4期
- 印刷ISSN0896-1530
- 电子ISSN1528-7068
- 文件大小173.04KB
- 发表时间2010-09-07
- DOI10.1080/08961530.2010.505884
- 页码327-346
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