Engagement with Online Media
Davis Mersey, Rachel; Malthouse, Edward C.; Calder, Bobby J.
- 期刊名称Journal of Media Business Studies
- 作者Davis Mersey, Rachel; Malthouse, Edward C.; Calder, Bobby J.
- 卷第7卷
- 期第2期
- 印刷ISSN1652-2354
- 电子ISSN2376-2977
- 文件大小261.06KB
- 发表时间2010-06
- DOI10.1080/16522354.2010.11073506
- 页码39-56