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Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices

Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices

期刊名称Journal of Consumer Research
卷第37卷
期第2期
印刷ISSN0093-5301
电子ISSN1537-5277
文件大小228.02KB
发表时间2010-08
DOI10.1086/652193
页码304-314

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