Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction
Shukla, Asmita; Sharma, Narendra K.; Swami, Sanjeev
- 期刊名称International Journal of Internet Marketing and Advertising
- 作者Shukla, Asmita; Sharma, Narendra K.; Swami, Sanjeev
- 卷第6卷
- 期第2期
- 印刷ISSN1477-5212
- 电子ISSN1741-8100
- 文件大小384.37KB
- 发表时间2010
- DOI10.1504/IJIMA.2010.032479