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Young New Zealand shoppers' brand perceptions and ethnocentricity

Young New Zealand shoppers' brand perceptions and ethnocentricity

Parsons, Andrew G; Shergill, Gurvinder S.; Rosmala, Yuli; Parsons, Andrew G.
  • 期刊名称International Journal of Retail & Distribution Management
  • 作者Parsons, Andrew G; Shergill, Gurvinder S.; Rosmala, Yuli; Parsons, Andrew G.
  • 卷第38卷
  • 期第8期
  • 印刷ISSN0959-0552
  • 文件大小184.89KB
  • 发表时间2010-06-22
  • DOI10.1108/09590551011057435
  • 页码613-624
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