Demarketing places: Rationales and strategies
- 期刊名称Journal of Marketing Management
- 作者Medway, Dominic; Warnaby, Gary; Dharni, Sheetal
- 卷第27卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小285.40KB
- 发表时间2010-12-16
- DOI10.1080/02672571003719096
- 页码124-142
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