B2B Research || Calculating, creating, and claiming value in business markets: Status and research agenda

Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang

期刊名称Marketing Letters
作者Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang
卷第21卷
期第3期
印刷ISSN0923-0645
电子ISSN1573-059X
文件大小1124.37KB
发表时间2010-09
DOI10.2307/40959647
页码287-299

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