Understanding of consumption behaviors in art and cultural sectors for developing successful communication plans
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Doo Syen Kang
- 卷第18卷
- 电子ISSN1479-1862
- 文件大小227.76KB
- 发表时间2010-912
- DOI10.1057/jt.2010.13
- 页码263-279
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