发现好书期刊,享受阅读乐趣

海量图书期刊资源,随时随地畅享阅读乐趣

Measurable Emotions: How Television Ads Really Work

Measurable Emotions: How Television Ads Really Work

Micu, Anca Cristina; Plummer, Joseph T.
  • 期刊名称Journal of Advertising Research
  • 作者Micu, Anca Cristina; Plummer, Joseph T.
  • 卷第50卷
  • 期第2期
  • 印刷ISSN0021-8499
  • 文件大小457.88KB
  • 发表时间2010-06
  • DOI10.2501/S0021849910091300
  • 页码137-153
← 返回【学霸图书馆】主页