Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
- 作者Nathalie Dens; Patrick De Pelsmacker
- 卷第21卷
- 期第2期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小269.99KB
- 发表时间2010-06
- DOI10.1007/s11002-009-9086-1
- 页码175-189