The diffusion of a new service: Combining service consideration and brand choice
- 作者Vardit Landsman; Moshe Givon
- 卷第8卷
- 期第1期
- 印刷ISSN1570-7156
- 电子ISSN1573-711X
- 文件大小469.67KB
- 发表时间2010-03
- DOI10.1007/s11129-009-9077-9
- 页码91-121
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