Social Marketing Campaigns: Comparison of Social and Traditional Media
K. James; J.A. Albrecht; R. Litchfield; C. Weishaar; C. Larvick; C. Schwarz; C. Brison; J. Temple
- 作者K. James; J.A. Albrecht; R. Litchfield; C. Weishaar; C. Larvick; C. Schwarz; C. Brison; J. Temple
- 卷第111卷
- 印刷ISSN0002-8223
- 文件大小67.73KB
- 发表时间2011
- DOI10.1016/j.jada.2011.06.176