Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
- 作者Christine Vallaster; Adam Lindgreen
- 卷第40卷
- 期第7期
- 印刷ISSN0019-8501
- 文件大小493.34KB
- 发表时间2011
- DOI10.1016/j.indmarman.2011.09.008
海量图书期刊资源，随时随地畅享阅读乐趣