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Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services

Chen, Ching-Fu; Myagmarsuren, Odonchimeg

期刊名称Total Quality Management & Business Excellence
作者Chen, Ching-Fu; Myagmarsuren, Odonchimeg
卷第22卷
期第9期
印刷ISSN1478-3363
电子ISSN1478-3371
文件大小216.53KB
发表时间2011-09
DOI10.1080/14783363.2011.593872
页码957-974

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