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The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception

The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception

Lee, Eun Mi; Park, Seong-Yeon; Pae, Jae H.

期刊名称Journal of Global Academy of Marketing Science
作者Lee, Eun Mi; Park, Seong-Yeon; Pae, Jae H.
卷第21卷
期第1期
印刷ISSN1229-7119
文件大小3186.56KB
发表时间2011-03
DOI10.1080/12297119.2011.9711010
页码32-44

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