Advertising's Unintended Consequence
Kopf, Dennis A.; Torres, Ivonne M.; Enomoto, Carl
- 期刊名称Journal of Advertising
- 作者Kopf, Dennis A.; Torres, Ivonne M.; Enomoto, Carl
- 卷第40卷
- 期第4期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小308.17KB
- 发表时间2011-12-17
- DOI10.2753/JOA0091-3367400401
- 页码5-18