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Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency

Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency

Rebecca W. Hamilton, Rebecca K. Ratner, and Debora V. Thompson

期刊名称Journal of Consumer Research
作者Rebecca W. Hamilton, Rebecca K. Ratner, and Debora V. Thompson
卷第37卷
期第6期
印刷ISSN0093-5301
电子ISSN1537-5277
文件大小393.42KB
发表时间2011-04
DOI10.1086/656668
页码1079-1094

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