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Stakeholder orientation: development and testing of a framework for socially responsible marketing

Stakeholder orientation: development and testing of a framework for socially responsible marketing

Maignan, Isabelle; Gonzalez-Padron, Tracy L.; Hult, G. Tomas M.; Ferrell, O. C.

期刊名称Journal of Strategic Marketing
作者Maignan, Isabelle; Gonzalez-Padron, Tracy L.; Hult, G. Tomas M.; Ferrell, O. C.
卷第19卷
期第4期
印刷ISSN0965-254X
电子ISSN1466-4488
文件大小183.80KB
发表时间2011-07
DOI10.1080/0965254x.2011.581384
页码313-338

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