The impact of narrator age congruity on responses to a radio advertisement
- 期刊名称Journal of Marketing Communications
- 作者Oakes, Steve; North, Adrian C.
- 卷第17卷
- 期第3期
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小120.29KB
- 发表时间2011-07
- DOI10.1080/13527260903411780
- 页码183-194
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