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The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm

The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm

Mulyanegara, Riza Casidy
  • 期刊名称Journal of Strategic Marketing
  • 作者Mulyanegara, Riza Casidy
  • 卷第19卷
  • 期第5期
  • 印刷ISSN0965-254X
  • 电子ISSN1466-4488
  • 文件大小210.65KB
  • 发表时间2011-08
  • DOI10.1080/0965254x.2011.565880
  • 页码429-441
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