Measuring Event–Brand Congruence
- 期刊名称Event Management
- 作者Drengner, Jan; Jahn, Steffen; Zanger, Cornelia
- 卷第15卷
- 期第1期
- 印刷ISSN1525-9951
- 文件大小110.70KB
- 发表时间2011-03-01
- DOI10.3727/152599511X12990855575060
- 页码25-36
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